The Prime Effect lives on - USA Today

he Prime Effect was once again in full swing in Boulder, but the star-studded sideline & championship-level hype wasn’t enough to hold off USC. Another thrilling game in Boulder. Da Baby hyping up the student section, the Denver Nuggets starting 5 on the sidelines, Lil Wayne, Will Ferrell, and a red-carpet full of celebrities in the VIP boxes; the games all season long have had an air of status that I’ve never seen at a college game. And, as always at CU games, our mascot Ralphie the Buffalo and her crew of handlers.