"The Most Impressive World Championship Team Isn’t a Country. It’s a Brand."

A day spent with On Athletics Club, On Running's elite pro team in Boulder, Colorado.

For The New York Times.

Members of the On Athletics Club work out in their gym on Wednesday, March 29, 2023 outside of Boulder, Colorado. (Chet Strange for The New York Times)
The On Athletics Club starts their day with a group run on Wednesday, March 29, 2023 on the trails around Niwot, Colorado, a small town outside of Boulder. (Chet Strange for The New York Times)
The On Athletics Club starts their day with a group run on Wednesday, March 29, 2023 on the trails around Niwot, Colorado, a small town outside of Boulder. (Chet Strange for The New York Times)
The On Athletics Club starts their day with a group run on Wednesday, March 29, 2023 on the trails around Niwot, Colorado, a small town outside of Boulder. (Chet Strange for The New York Times)
On Athletics Club head coach Dathan Ritzenhein on Wednesday, March 29, 2023 at Niwot High School, the team’s training location in a small town outside of Boulder. (Chet Strange for The New York Times)
George “Geordie” Beamish, a runner with On Athletics Club, practices on Wednesday, March 29, 2023 at Niwot High School, their training location in a small town outside of Boulder. (Chet Strange for The New York Times)
Sage Hurta-Klecker, a runner with the On Athletics Club works out in the team gym on Wednesday, March 29, 2023 outside of Boulder, Colorado. (Chet Strange for The New York Times)
George "Geordie" Beamish, a runner with On Athletics Club, practices steeplechase jumps on Wednesday, March 29, 2023 at Niwot High School, their training location in a small town outside of Boulder. (Chet Strange for The New York Times)
Carmela Cardama Baez, a runner with the On Athletics Club, gets a physical therapy session in the team gym on Wednesday, March 29, 2023 outside of Boulder, Colorado. (Chet Strange for The New York Times)
On Athletics Club head coach Dathan Ritzenhein in the team’s gym during a group workout on Wednesday, March 29, 2023 outside of Boulder, Colorado. (Chet Strange for The New York Times)
Members of the On Athletics Club speak with head coach Dathan Ritzenhein work out in their gym on Wednesday, March 29, 2023 outside of Boulder, Colorado. (Chet Strange for The New York Times)
Joe Klecker and George "Geordie" Beamish lead Mario Garcia Romo, Ollie Hoare and Yared Nuguse during an On Athletics Club group run on Wednesday, March 29, 2023 on the trails around Niwot, Colorado, a small town outside of Boulder. (Chet Strange for The N
Members of the On Athletics Club work out in their gym on Wednesday, March 29, 2023 outside of Boulder, Colorado. (Chet Strange for The New York Times)
George “Geordie” Beamish, a runner with On Athletics Club, practices on Wednesday, March 29, 2023 at Niwot High School, their training location in a small town outside of Boulder. (Chet Strange for The New York Times)
On Athletics Club head coach Dathan Ritzenhein in the teamÕs gym during a group workout on Wednesday, March 29, 2023 outside of Boulder, Colorado. (Chet Strange for The New York Times)
The On Athletics Club starts their day with a group run on Wednesday, March 29, 2023 on the trails around Niwot, Colorado, a small town outside of Boulder. (Chet Strange for The New York Times)
Using Format